Branding today is everything in a competitive world. From the shade of a logo of a product to the covering of a product, all these details are important in building or destroying brand equity. One area that is sometimes ignored when it comes to package design, is the bond that brings the loyality. Many people consider hot melt glue sticks to be standard and practical, but there is a place for colored hot melt glue sticks where creativity and branding goes a notch higher.